“ This IT manager’s job-to-be-done analysis is crucial to understanding the adoption of IT technology. Sustaining IT products do not sell themselves even if they are superior. Conversely, new products cannot be kept out of an organization even if they violate standards. What matters is whether they help the decision maker to achieve personal goals.
— Horace Dediu, “iPad: IT gets it”
An analysis of the mobile/iPad market and how IT managers “get” the game-changing nature of the iPad, while analysts like Gartner don’t get it.
As an IT non-manager, I’m definitely seeing iPads in the field in personal use among my customers. I’m already hearing complaints that it won’t do everything they want, particularly with regards to presenting things on projectors from the device (which means they’re expecting a lot out of it — it’s not just a toy). I’m actually kind of excited about this shit for the first time in years.
That noise you just heard was me saying, “huh.”
An analysis of the mobile/iPad market and how IT managers “get” the game-changing nature of the iPad, while analysts like Gartner don’t get it.
As an IT non-manager, I’m definitely seeing iPads in the field in personal use among my customers. I’m already hearing complaints that it won’t do everything they want, particularly with regards to presenting things on projectors from the device (which means they’re expecting a lot out of it — it’s not just a toy). I’m actually kind of excited about this shit for the first time in years.
That noise you just heard was me saying, “huh.”
