“ I have seen countless news reports that claim that some activity or other causes dopamine to be released; that dopamine is the ‘pleasure chemical’; and that it’s also released by ‘drugs’, ‘sex’, ‘gambling’ and ‘chocolate’ (a quartet I have named the four dopamen of the neurocalypse).
— Vaughn, in Mind Hacks: Numbers up for dopamine myth. The drugs dopamine of the neurocalypse rides a white horse, of course.
